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Operating Data

The following is a general subscription and market data on our company.
The data will be updated at the dates described on each chart.

Subscriber Growth


Monthly* 2010
Feb Mar Apr May Jun Jul
FOMA ** 52.7 53.2 53.7 53.9 54.2 54.4
mova 3.0 2.9 2.6 2.5 2.4 2.2
i-mode 48.8 48.9 49.0 49.0 49.1 49.1

Subscriber Growth of FOMA & mova

Subscriber Growth of i-mode

Market share


FY2008 FY2009 FY2010
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
51.5% 51.2% 50.8% 50.6% 50.3% 50.1% 50.0% 49.7%

Aggregate ARPU (FOMA + mova)

(yen/month/contract)
FY2008 FY2009 FY2010
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
5,860 5,730 5,390 5,440 5,420 5,470 5,060 5,190

MOU (FOMA + mova)

(minutes/month/contract)
FY2008 FY2009 FY2010
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
138 139 133 135 137 138 133 133

Churn Rates


FY2008 FY2009 FY2010
2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q
0.52% 0.44% 0.52% 0.44% 0.46% 0.45% 0.49% 0.44%

Posted on Aug 20, 2010

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